Privacy Policy
Last updated: 31 May 2026
1. Who We Are
Pickwell Autohub(“we”, “our”, “us”) is an automotive garage based at 173 Cardiff Rd, Reading, RG1 8HD. We are the data controller responsible for your personal data collected through this website and our booking system. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Contact: info@pickwellautos.com | +44 (0) 7828112600
2. Data We Collect
We collect personal data only when you actively provide it or when it is automatically gathered as you use our website.
Information You Provide
- Full name
- Email address
- Phone number
- Vehicle registration number and make/model
- Preferred appointment date and time
- Services requested and any additional notes
- Messages sent via our contact form
Automatically Collected Information
- IP address and approximate location
- Browser type and version
- Pages visited and time spent on each page
- Referring website
- Device type and operating system
- Cookie data (see our Cookie Policy)
3. How We Use Your Data
| Purpose | Legal Basis (UK GDPR) | Retention |
|---|---|---|
| Processing and managing your booking | Contract performance (Art. 6(1)(b)) | 7 years |
| Sending booking confirmation and reminders | Contract performance (Art. 6(1)(b)) | 7 years |
| Responding to enquiries | Legitimate interests (Art. 6(1)(f)) | 2 years |
| Improving the website and services | Legitimate interests (Art. 6(1)(f)) | Aggregated / anonymised |
| Marketing communications (if opted in) | Consent (Art. 6(1)(a)) | Until you withdraw consent |
| Compliance with legal obligations | Legal obligation (Art. 6(1)(c)) | As required by law |
4. Sharing Your Data
We do not sell your personal data. We share it only when necessary:
- Booking management systems — third-party garage management software used to log, track, and manage your appointment.
- Communication providers — email and SMS services used to send booking confirmations and reminders.
- Analytics providers — anonymised usage data shared with analytics services (e.g. Google Analytics) where you have consented.
- Legal authorities — where required by law, court order, or to protect the rights and safety of our staff or the public.
All third-party processors are bound by data processing agreements and are required to keep your data secure and use it only for the purposes specified.
5. International Data Transfers
Some of our service providers are based outside the UK. Where we transfer data internationally, we ensure adequate safeguards are in place (such as UK adequacy regulations or Standard Contractual Clauses) to protect your data in line with UK GDPR requirements.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted data storage, HTTPS encryption in transit, access controls, and regular security reviews. No method of transmission over the internet is 100% secure, but we take all reasonable steps to protect your information.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete data.
Right to Erasure
Request deletion of your data where there is no compelling reason for us to keep it.
Right to Restrict Processing
Ask us to pause processing your data in certain circumstances.
Right to Data Portability
Receive your data in a machine-readable format and transfer it to another controller.
Right to Object
Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent
Withdraw any consent you have given at any time without affecting prior processing.
Right to Complain
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, contact us at info@pickwellautos.com. We will respond within one month. We may need to verify your identity before processing your request.
8. Cookies
For full details of the cookies we use and how to manage them, please see our Cookie Policy.
9. Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of the page will reflect any changes. We encourage you to review this page periodically to stay informed about how we protect your data.
Contact Us
For any privacy-related questions or to exercise your rights:
- Email: info@pickwellautos.com
- Phone: +44 (0) 7828112600
- Post: 173 Cardiff Rd, Reading, RG1 8HD
You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.